Primary emotional care. Built for India. Built to last.
Samacitta's work operates through three integrated pillars — skills, spaces, and support — creating the foundational layer of emotional care that India hasn't built yet.
Where our work sits
Tertiary Care
Psychiatric hospitals, crisis intervention
Secondary Care
Therapists, counsellors, clinical services
Primary Emotional Care ← Samacitta
Community-based skills, safe spaces, non-clinical support
India has invested in clinical mental health services — the top two layers. But the foundational layer, where most emotional distress begins and where most people could be supported, barely exists. Samacitta builds this missing base.
Neev — Emotional Literacy Training
Neev (meaning “foundation”) is our emotional literacy training programme — equipping everyday people with the skills to recognise emotional distress, hold safe conversations, and know when and how to refer someone for further support.
This isn't therapy training. It's the foundational skills that should exist in every home, classroom, and workplace — taught in the language and context of everyday Indian life.
Who it's for
- — Teachers and school staff
- — Workplace teams and managers
- — Community workers and volunteers
- — Families and caregivers
Judaav — Community Dialogue Spaces
Judaav (meaning “connection”) creates safe community spaces where people come together to talk about what's real — loneliness, caregiving stress, family conflict, grief, life transitions. Not therapy. Not lectures. Just supported human conversation.
Circles run online (pan-India) and in-person (Bengaluru). Includes topic-based circles (belonging, grief, anger, self-worth) and support group circles (caregivers, new mothers, those navigating loss).
Topics include
- — Caregiving stress and burnout
- — Loneliness and belonging
- — Family conflict and communication
- — Grief and life transitions
Pukar — Emotional Support Helpline
Pukar (meaning “a call”) is a free, confidential, anonymous helpline offering non-clinical emotional support by trained listening volunteers. For the person who needs to talk but doesn't need — or isn't ready for — a therapist.
Over 3,000 conversations held with care since August 2023. Our volunteers are trained in QPR suicide prevention, Mental Health First Aid, active listening, and confidentiality protocols.
Volunteer training standards
- — QPR Suicide Prevention Gatekeeper certification
- — Mental Health First Aid (MHFA)
- — Active listening and confidentiality protocols
- — Regular supervision and debriefing
Our commitment to safe practice
All Samacitta programmes are underpinned by rigorous ethics protocols, safeguarding standards, and accountability practices.
All volunteers trained in ethical protocols, confidentiality, and role boundaries
Regular supervision and debriefing for helpline volunteers
Clear clinical boundaries: community-level emotional support, not clinical intervention
Defined referral pathways to clinical and emergency care when required